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Submitted: 6 years ago
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Submitted: 6 years ago
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About ConnectAudience
ConnectAudience is a tool from Connectio.io designed to help businesses enhance their Facebook advertising campaigns by integrating their email subscriber lists with Facebook Custom Audiences. This tool allows users to target their email subscribers on Facebook by creating custom audiences based on the data collected from their email marketing platform, helping to improve ad targeting and ad campaign effectiveness.
Features:
- Seamless Email List Integration: ConnectAudience connects your email marketing software (like ActiveCampaign, Mailchimp, or AWeber) with Facebook, allowing you to automatically upload your subscriber list into Facebook as Custom Audiences.
- Advanced Segmentation: You can create more refined segments by sending only specific groups of email subscribers to Facebook, based on tags, behaviors, or engagement levels. This helps in targeting more precisely, based on users’ past interactions with your brand.
- Custom Audience Creation: ConnectAudience allows you to use email lists to build Facebook Custom Audiences and lookalike audiences, enhancing the targeting capabilities of your ads and boosting the chances of higher conversions.
- Automated Data Sync: The tool automates the process of syncing your email contacts with Facebook, removing the need for manual uploads and ensuring that your audience lists stay up to date in real-time.
- Behavioral Targeting: Once your email subscribers are uploaded as Custom Audiences, you can retarget them based on their past actions on Facebook or create dynamic, behavior-driven ad campaigns that are more relevant to each individual subscriber.
Benefits:
- Improved Ad Targeting: By syncing email subscriber data with Facebook, you can run highly targeted ads for people who have already shown interest in your business, improving the relevance of your campaigns.
- Higher Conversion Rates: Because you’re reaching a more qualified audience—those who are already familiar with your brand—retargeting efforts tend to result in better conversion rates compared to targeting completely new audiences.
- Time and Effort Savings: The tool automates the process of creating and updating Facebook Custom Audiences, saving time and reducing the complexity involved in syncing subscriber data manually.
Ideal Users:
- Email Marketers: Those who rely on email marketing and want to expand their reach through highly targeted Facebook ad campaigns.
- E-commerce Businesses: Businesses looking to retarget their existing customer base and maximize ad spend by targeting people who have already shown interest in their products.
- Businesses with Strong Email Lists: If you already have a substantial email list, ConnectAudience is ideal for leveraging that list to run more effective Facebook advertising campaigns.
Pricing:
Pricing for ConnectAudience is generally available as part of the Connectio.io suite of tools. The cost for access to the full suite typically starts around $97 per month. This includes ConnectAudience along with other Connectio tools, such as ConnectLeads and ConnectRetarget.
Competitors:
- Zapier: While Zapier offers email-to-Facebook integrations, ConnectAudience is more specialized in syncing email lists specifically for Facebook ad targeting.
- LeadsBridge: This tool offers more advanced integrations between Facebook and CRMs or email platforms, but ConnectAudience is more streamlined for marketers looking for direct email-to-Facebook integrations.
- Facebook’s Native Custom Audiences: Facebook allows users to create Custom Audiences directly from their email list, but ConnectAudience simplifies the process with automation and enhanced segmentation features, making it easier to target the right people with the right message.
By leveraging email data for Facebook Custom Audiences, ConnectAudience helps businesses run more targeted, effective ad campaigns, increasing engagement and conversion rates.
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